November 15, 2010
We all know just how critical web presence is for a company and their brand. But which section or page of a website is the most important?
There is no right or wrong answer to this question. Depending on your role or the department you work in, there are valid arguments for many sections or pages to be deemed "the most important." The 'Home Page' is important. The 'Contact Us' page is important. The 'About Us' page is important. The 'Our Work' page is important.
What about your blog? Is your blog the most important section of your website? Blogs aren't just for personal diaries or for moms anymore. A blog for your business can be one of the most influential tools in your marketing arsenal. During the various webinars I have participated in this summer and while attending Social Fresh in Saint Louis this past April, I've heard from various industry thought leaders that 60% - 80% of business blog traffic comes from first-time visitors. A blog can be the most visited section on your website.
What other platform provides an arena to build trust and establish a relationship with your visitors? What other platform can provide a community environment for your customers? What other platform makes it easy for you to offer your expertise, provide information and share best practices with the people that most desire that information? What other platform is continuously updated and gives people a reason to return to your wesbite time and time again?
Now, in no way am I saying you can simply create a blog on your site and contribute to it on a weekly basis and boom, your website traffic will increase and you will automatically create more leads for your company. No, I am not saying that at all. The decision to create a blog for your business is one that deserves as much thought, consideration and planning as a website redesign or any major marketing initiative. However, when you provide fresh and insightful views to your specific industry, your tried and trusted best practices, your business just might see the benefits.
What do you think is the most important section or page of your website?
Author: Alisa Thwing
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