How a local non-profit organization caught my attention with a Tweet

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November 30, 2011
Digital Marketing

The brilliance of Twitter is that you have a unique opportunity to catch the attention of your followers with instant information. The downfall, of course, is we live in an era of information overload and more often than not, it can be difficult to keep up with all of the information in your Twitter feed.

Two days ago, I happened to experience the very brilliance of Twitter and how it can provide individuals with exactly what they are looking for from the brands and organizations that they follow.

Over the past couple of months I have been thinking very carefully about adding another dog to my home. I currently have a male Boxer and am enamored with the breed. I’ve been checking the websites of local shelters about once a week for any Boxers or Boxer-mixes and I also follow those shelters on Twitter.

Monday afternoon, I looked up from my Google AdWords campaign analysis report and checked my Twitter feed just in time to see this Tweet from the Animal Protective Association of Missouri:

non profit tweet

I immediately went to their website and called to inquire about Daisy. After a brief discussion about her background, I asked if I could bring my dog with me on my visit to see if they got along. Nonetheless I left my office, picked up my dog and drove to the APA to meet Daisy. She is incredibly sweet and she and my dog became fast friends. Unfortunately Daisy didn’t warm up to me as much as I would have liked, so she is still available and I know she will find a forever home soon.

The thing is, I checked the APA website early last week and somehow missed Daisy’s listing. It was the Tweet and the photo that prompted me to pick up the phone and ultimately drive to the shelter to meet her.

I couldn’t dream up a more classic example of how social media can benefit non-profit organizations. When you communicate with your fans and followers about the information they are passionate about and looking to you to provide … well, the results benefit everyone involved.

Author: Alisa Thwing


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