2015

Integrating Salesforce and Sitecore WFFM

Salesforce, a popular Customer Relationship Management (CRM) online application, allows companies to track sales and customer relationships while expanding and managing their business operations. It’s a powerful tool that can become even more powerful when integrated with a company’s website. It's a common practice for Roundedcube to integrate Salesforce and Sitecore. I thought it might be helpful to share a few steps of this process.

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Andrew Vu
November 30, 2015
Sitecore , Web Development

Maximizing Sitecore Engagement Analytics Site Health Reports

Sitecore Engagement Analytics Reports is divided into three areas: Sales, Site Health, and Recent Activity. This post we will focus on the Site Health area of Engagement Analytics. The goal of this post is to understand how to use these reports practically and how marketers can depend on these reports to identify specific pitfalls within their audience’s experience. If you are currently in the developing process of your Sitecore solution, the development team should keep these reports in mind to ensure that marketers can start leveraging these reports to their maximum to identify potential problem areas directly after the launch of the site.

November 17, 2015
Sitecore, Web Development, Digital Marketing

Introducing Sitecore 8.1

To put it simply, Sitecore 8.1 is the latest version of Sitecore that offers quality enhancements since 8.0 and tighter integration of all the features released since 7.5. But even more importantly, it marks the arrival of two new offerings designed to service two distinct types of customers.

November 03, 2015
Sitecore, Web Development, Context Marketing, Digital Marketing

kentico cms

A Partner’s Take on the Future of Kentico

Roundedcube prides itself on our highly focused mission: providing the digital experience our customers need and want. To do this, we focus almost exclusively on three platforms and CMS technology partners – Umbraco, Kentico, and Sitecore. I often speak of these as three flavors: Umbraco is our license free, open-source extensible CMS. Kentico is a proprietary platform that offers fully loaded CXM capabilities for a great value and Sitecore is the unparalleled leader in the enterprise .NET CMS/CXM space. These three options provide a solution for every size, every need, and every budget.

October 27, 2015
Web Development, Web Strategy, Kentico

Quality Assurance Testing for Ecommerce

The Case for Custom E-commerce on Sitecore

Not too long ago, in a sales briefing with a prospect, the topic of e-commerce came up with a request for a recommendation. At first, we hemmed a bit-- we’d need data and content requirements, budget, integration dependencies, etc. and only then could we provide a definitive recommendation after a thorough discovery…yada..yada…yada. It wasn’t until later, driving back, that we discussed as a team what we had all been thinking in the meeting. For many of our customers, for many scenarios, it makes more sense to build custom e-commerce than try and find something on the one size fits all market. Period.

September 24, 2015
Sitecore, Web Strategy, User Experience Design, Context Marketing, Digital Marketing

5 Frequently Overlooked Sitecore Features

Sitecore has been around for a long time. I've been working with the platform since 2005 and I have seen tons of improvements throughout the years. I have noticed that there have been many features that seem to have gotten lost along the way. Here are a few of the features that you may have forgotten about that deserve a second look:

September 09, 2015
Sitecore, Web Development, Web Strategy, Context Marketing

Understanding Sitecore as a Code Less Platform

One of the many reasons why Sitecore remains a leader in the WCM/CMS/CXM space is because of its foundation as a .NET framework. In the development industry, Sitecore is known as a codeless platform, not to be confused with a platform requiring no code, such as Squarespace or other SaaS for website creation. Instead, think of Sitecore as a platform that can be used to standardize your approach, simplify MVC architecture, separate design from content and code-behind from mark-up. It can also provide a single point of application integration and speed-up both development and deployment efforts.

September 01, 2015
Sitecore, Web Development, Web Strategy

How to Do a Quick Sitecore Self-Audit

Whatever your reason for a self-audit is, it's prudent to do a review of your Sitecore implementation to make sure it addresses your needs. I know that it can be expensive to do a full review when sometimes you only need to get a temperature check, so here's a quick guide on what to look for. As a disclaimer, this guide is not a replacement to a full audit and evaluation by an experienced Sitecore architect. If you feel a need for such, give us a call and let's see how we can help.

August 24, 2015
Sitecore, Web Development, Web Strategy

Roundedcube Named Sitecore Gold Implementation Partner

Roundedcube announced that they have been named a Gold Implementation Partner by Sitecore, the global leader in customer experience management software. This coveted status represents Roundedcube’s ability to provide complex digital marketing solutions and educate customers on the evolving digital landscape. A proud partner since 2005, Roundedcube is committed to building exceptional websites on the Sitecore platform.

July 31, 2015
Company News

Testing Tools: A Look at the QA Arsenal

Testing a website is about more than just intuition. A QA resource must review and test requirement-driven features and often times perform pixel-precise measurements to confirm the site being reviewed is free of errors. This is why it is important that QA resources are properly equipped with an ever-changing array of tools to assist them in these measurements and observations. At Roundedcube, the QA Department uses a number of tools, including bug-tracking resources and browser extensions to fully ensure the quality of our products.

July 22, 2015
Web Development, Web Strategy

Replacing The Carousel: Should You Consider a Hero Image?

The carousel has long passed its popular days in the world of digital design. So what has succeeded the magnificent real estate that is the front-page and first impression for each website? The hero image. A hero image is basically a large photograph; the carousel simplified to one, very large message with the goal of standing out amongst the other billions of messages our brains are served every day.

July 09, 2015
User Experience Design, Web Strategy

How to Choose the Right Mobile Solution for Your Company

As mobile traffic continues to increase and Google begins to prioritize its search rankings, it’s more imperative than ever to have a website that is strategically optimized for mobile. Here at Roundedcube, our clients include companies and organizations from a wide variety of industries, in many different sizes and structures. And just as with the desktop experience, one size definitely does not fit all. The good news is that there are numerous options when it comes to mobile. One of our top priorities is to work closely with each of our clients to determine the best fitting mobile solution for their organization and their audience.

June 24, 2015
Web Strategy, User Experience Design

Roundedcube Welcomes Two Interns

Roundedcube is constantly growing and providing opportunities for students coming into the workforce, including two summer internship positions. We would like to welcome Keslie and Matt to the St. Louis headquarters.

June 23, 2015
Company News

kentico cms

Announcing Kentico Subscription Service with Fpweb.net

We're excited to announce that we have partnered with Fpweb.net to offer our customers a subscription service for the Kentico CMS platform and bundled managed hosting services. As a certified Kentico solutions partner, Roundedcube will handle the implementation of Kentico, while Fpweb.net will hold the license and provide the hosting services.

June 18, 2015
Company News, Kentico

digital strategy roadmap

A Golden Roadmap for 2015: Quarter Two

Last December, I wrote about the best path for digital maturity via a Digital Roadmap, i.e. those foundational things all digital marketers should focus on in order to kick start their digital marketing efforts.

May 28, 2015
Web Strategy, Digital Marketing

5 Steps To Prepare for Sitecore Experience Marketing

For marketers, the opportunity to use Sitecore Experience Marketing is very exciting. However, with all of the new changes, it can also be a bit daunting. Here are five steps for your marketing team to complete before creating a Sitecore Experience Marketing strategy.

May 22, 2015
Digital Marketing, Sitecore, Web Strategy

Measuring the Impact of Personalization with Sitecore 8

You know what would be awesome? If in Sitecore, you could clearly get clear data on how your dynamic personalized content was doing in optimizing the user experience. Which personalization variants are doing well? Which are not? You've gone through the work of creating more relevant content and defining conditions by which they will be triggered and increase the likelihood of your user reaching their intended goal - a conversion. But it sure would be nice to see how much of a difference it made. Well, looks like you can do just that!

May 07, 2015
Sitecore, Digital Marketing

Roundedcube Welcomes Three New Cubers

Our team at Roundedcube is constantly growing and we couldn't be more excited to introduce you to our newest Cubers! We would like to welcome Paula and RC to the St. Louis headquarters and Andrew to the Houston office. Learn more about the new team in their bios below.

April 23, 2015
Company News

Google’s Mobile Imperative: Put Usability First

It’s been called the “Mobilegeddon” by the blogosphere: A Google search algorithm change that threatens to punish sites without mobile capability. Google has long set the bar for website usability, punishing confusing click bait and spam as it indexes and ranks the world’s websites and offering guides to Mobile Best Practices to put usability first, but this feels drastically different. First of all it’s very public and not something that is seeping up slowly over time from the SEO community. Many changes in the past were incremental and done quietly, announced after the fact in some cases -- the loss or gain of website traffic based on algorithm tweaking was likely not felt at all by marketers. This one seems bigger and the reason is that it affects most of your websites traffic.

April 21, 2015
Digital Marketing, Web Development, User Experience Design, Web Strategy

The D.E.B.S.C.I. Bug Reporting Format

As QA, we've all run across it at one time or another - a user enters a bug that is incredibly vague and leaves us clueless as to what the problem is. It's a sentence, or a fragment of a sentence, or a blank bug with the title "Page Got Broke" and an attached screenshot of a seemingly normal page (to you, at least). As a QA Resource who has interacted with outdated bug tracking systems and little guided structure on how to enter a bug, this issue can be persistent and troublesome. The time spent on back and forth between the client and resource, trying to squeeze all the information that is needed out of them could better be spent on resolving or discussing the issue with the development team as necessary.

April 09, 2015
Web Strategy, Web Development

CXM Webinars

A Digital Marketing Double Feature: CXM Platforms and Personalization Strategy

I recently presented two webinars that I think go hand-in-hand for digital marketing executives - 1) CXM Platform Evaluation and Selection and 2) Web Content Personalization Strategy. View both video replays.

March 17, 2015
Digital Marketing, Web Strategy

Exploring Sitecore 8: From A Developer’s Perspective

From a developer’s perspective, there are a lot of changes in Sitecore 8. Some of these changes are visible to all users and some are behind the scenes for only developers to experience. 

March 17, 2015
Sitecore, Web Development

Exploring Sitecore 8: Transitioning from DMS to Sitecore Experience Marketing

With the release of Sitecore 8, users and marketers are now trying to decide if they should upgrade. While Jim, Roundedcube's Development Manager, weighed in on the technical path of upgrading, there is another perspective to consider, the Sitecore managers, users, content editors, and marketers. Whatever their title is, they need to know what upgrading to Sitecore 8 would mean for their day-to-day work.

March 12, 2015
Digital Marketing, Sitecore, Web Strategy

Exploring Sitecore 8: The Upgrade Path

Using old software can be a challenge. Upgrading to a more current version of the software and getting used to the “new” ways in which it has been enhanced can also be a challenge. Sitecore 8 is no different but it does have some compelling reasons to make the move.

March 05, 2015
Sitecore, Web Development, Web Strategy

Exploring Sitecore 8: Versioned Layouts

One of the new features of Sitecore 8 that is of interest is the introduction of versioned layouts. First, the term 'versioned layouts' is a bit misleading. Based on discussions with a few users familiar with the tool, it seems the term leads to an expectation of creating actual layout versioning for an item, rather than creating layout instances for an item's language version, which is the basis of this feature. So, for the sake of clarity within this post, I will refer to this feature as 'Language Version Layouts'. With that being said, lets delve more into this feature.

March 04, 2015
Sitecore, Web Development

Inaugural St. Louis Sitecore User Group a Success

We just wrapped up our first official meeting of the St. Louis Sitecore User Group and I couldn't be more pleased with the member turn-out, engaging conversations, and panelist insights! If you missed it, we'll try to catch you up. We hope you'll join us next time.

February 26, 2015
Digital Marketing, Sitecore, Company News, User Experience Design, Web Development, Web Strategy

Sharepoint as Your CMS? Find a CXM Platform to Replace It

As Microsoft moves Sharepoint from on-premise software to a SaaS subscription model, many companies will need to take a good look at their external Sharepoint implementations.

Sharepoint users will need to ask themselves some of the following questions: Will Microsoft continue to support Sharepoint through 2016? Is a Sharepoint upgrade even an option? Shouldn’t my business users get a say in the new direction of our web strategy?

February 24, 2015
Web Strategy, Web Development

Connecting and Integrating Sitecore 8

At Roundedcube, we’re interested in implementing the best Sitecore solution for our clients while also looking for ways to extend customer experience management (CXM) to other parts of their business. This includes building universal (social and web) user profiles, integrating with my customer’s CRM and allowing bottom-up content creation through innovative social intranets. The new Sitecore 8 release promises to make this effort easier-- If there’s one thing that is exciting to me about the new Sitecore 8 release it’s connectivity.

January 27, 2015
Sitecore, Digital Marketing, Web Strategy

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