Introducing Sitecore 8.1

Jason Sindel Jason Sindel
November 03, 2015
Sitecore , Web Development , Context Marketing , Digital Marketing

To put it simply, Sitecore 8.1 is the latest version of Sitecore that offers quality enhancements since 8.0 and tighter integration of all the features released since 7.5. But even more importantly, it marks the arrival of two new offerings designed to service two distinct types of customers:

  • Those that need only the Web Content Management platform, also known as Sitecore Experience Management
  • Those that want to manage the entire customer experience, harnessing a 360 view of individual customers utilizing the Sitecore Experience Platform

Here’s the basic breakdown on the Sitecore Experience Management offering:

  • More affordable licensing based on platform tiers for scalability
  • Multisite management
  • Multilingual content
  • In-Session Personalization without the use of historical user data
  • Built-in Device and Geo IP Detection

Here’s the breakdown on the Sitecore Experience Platform offering:

  • Platform tiers for scalability
  • Real-time contextual personalization based on all customer interactions - online, offline, past, current
  • Advanced Analytics including Experience Profiles & Path Analyzer
  • Marketing Automation 
  • Multi Channel Marketing through the Federated Experience Manager

With the Experience Platform, you'll also have the option to integrate:

  • Email Experience Manager (EXM)
  • Ecommerce data in the xDB

If you have questions about upgrading or you're interested in getting a demo of Sitecore 8.1, let us know and one of our Sitecore certified marketers or developers would be happy to show you more. 

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