Sitecore 9 Marketing Automation: First Look

Sitecore recently released Experience Platform (XP) 9, which provides a brand new way to do marketing automation with a dedicated Launchpad application. In this video, Brett Berchtold (@BrettBerchtold), Director of Experience Marketing at Roundedcube, gives a first-hand look at the new Marketing Automation application and walks through some common marketing outcomes that can be implemented with this new tool.

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Brett Berchtold, Director Brett Berchtold
December 12, 2017
Digital Marketing , Sitecore , Web Strategy , Context Marketing , Marketing Automation

Sitecore Rule Set Editor Conditions

Sitecore Personalization - Rule Set Editor Cheat Sheet

A personalization rule in the Sitecore Rule Set Editor is the mechanism to implement rules-based personalization in Sitecore. There are three main pieces to implement rules-based personalization, Conditions, Actions, and Rules.

To get a better idea of the possibilities for ‘out-of-the-box’ rules-based personalization, we’ve provided this full list of conditions in The Rule Set Editor.

April 27, 2017
Sitecore, Context Marketing, Digital Marketing