The carousel has long passed its popular days in the world of digital design. So what has succeeded the magnificent real estate that is the front-page and first impression for each website? The hero image. A hero image is basically a large photograph; the carousel simplified to one, very large message with the goal of standing out amongst the other billions of messages our brains are served every day.
July 09, 2015
User Experience Design, Web Strategy
For marketers, the opportunity to use Sitecore Experience Marketing is very exciting. However, with all of the new changes, it can also be a bit daunting. Here are five steps for your marketing team to complete before creating a Sitecore Experience Marketing strategy.
May 22, 2015
Digital Marketing, Sitecore, Sitecore 8, Web Strategy
With the release of Sitecore 8, users and marketers are now trying to decide if they should upgrade. While Jim, Roundedcube's Development Manager, weighed in on the technical path of upgrading, there is another perspective to consider, the Sitecore managers, users, content editors, and marketers. Whatever their title is, they need to know what upgrading to Sitecore 8 would mean for their day-to-day work.
March 12, 2015
Digital Marketing, Sitecore 8, Sitecore, Web Strategy
'Tis the season for taking one last look at 2013 and the marketing goals you were working towards. If you haven't started concentrating on 2014, take the time to consider the digital marketing trends that hit it big this year. How can you use these big ideas for your small B2B? Here are 10 ideas to work into your plan as well as some additional resources to expand your knowledge on the latest topics.
December 17, 2013
It was a normal day and my desire to turn on the stove, pour milk or even work the microwave that morning was nonexistent. I left the house early, which brought me to a short line in the drive-through. I ordered, pulled up to the first window and held out my used all too often debit card. To which I received a little pleasant surprise.
October 17, 2013
Listening to the radio in the morning helps you get through traffic and expiration dates help you avoid eating moldy bread. There are a lot of modern conveniences to make our lives avoidable of problems. Now as B2B marketers you will learn three ways to avoid social marketing bandwagons and shiny new social tools.
September 12, 2013
Movie premieres, car shows and product announcements broadcast live are all ways consumers celebrate shiny new things. In B2B it is harder to command the attention to the bright new beginnings. For marketers, the shiny new things are more and more social tools and since we went over which ones your B2B should stay away from, I also want to introduce three you might want to work into your digital strategies.
August 15, 2013
If your friends jumped off a bridge would you do it too? Recently, some B2B companies are answering that question with yes. B2B organizations are trying social marketing and tools just because some companies had success with it. Social marketing is still a relatively new and shiny tool but that does not mean it will help you reach your market. Here are three trends that a lot of consumer and B2B businesses have started implementing and why you might not want to follow their lead.
July 24, 2013