Digital Marketing

kentico cms

[Webinar] Doing More With Less: Digital Marketing for the Mid-Market

Can you launch email and social campaigns easily and monitor their effectiveness based on qualified leads? Register for our webinar Doing More With Less: Digital Marketing for the Mid-Market on June 29th, 2016 (Wednesday) at 1:00 - 2:00 PM CST, and find out how Roundedcube, our client Netsurion, and technology partner Kentico built an integrated, streamlined lead generation platform in less than six months.

June 22, 2016
Company News, Digital Marketing, Kentico

Advantages of Sitecore from Four Perspectives

When searching for an enterprise content management system, the market can be overwhelming. As one of the leaders in the field, Sitecore stands out among the others, providing advantages for entire organizations. As a Sitecore Gold Partner, Roundedcube has outlined some of the high level advantages to Sitecore from four team perspectives; executives, developers and IT, marketing and content management.

February 03, 2016
Sitecore, Sitecore 8, Web Development, Digital Marketing, Web Strategy, User Experience Design

Maximizing Sitecore Engagement Analytics Site Health Reports

Sitecore Engagement Analytics Reports is divided into three areas: Sales, Site Health, and Recent Activity. This post we will focus on the Site Health area of Engagement Analytics. The goal of this post is to understand how to use these reports practically and how marketers can depend on these reports to identify specific pitfalls within their audience’s experience. If you are currently in the developing process of your Sitecore solution, the development team should keep these reports in mind to ensure that marketers can start leveraging these reports to their maximum to identify potential problem areas directly after the launch of the site.

November 17, 2015
Sitecore, Web Development, Digital Marketing

digital strategy roadmap

A Golden Roadmap for 2015: Quarter Two

Last December, I wrote about the best path for digital maturity via a Digital Roadmap, i.e. those foundational things all digital marketers should focus on in order to kick start their digital marketing efforts.

May 28, 2015
Web Strategy, Digital Marketing

5 Steps To Prepare for Sitecore Experience Marketing

For marketers, the opportunity to use Sitecore Experience Marketing is very exciting. However, with all of the new changes, it can also be a bit daunting. Here are five steps for your marketing team to complete before creating a Sitecore Experience Marketing strategy.

May 22, 2015
Digital Marketing, Sitecore, Sitecore 8, Web Strategy

Measuring the Impact of Personalization with Sitecore 8

You know what would be awesome? If in Sitecore, you could clearly get clear data on how your dynamic personalized content was doing in optimizing the user experience. Which personalization variants are doing well? Which are not? You've gone through the work of creating more relevant content and defining conditions by which they will be triggered and increase the likelihood of your user reaching their intended goal - a conversion. But it sure would be nice to see how much of a difference it made. Well, looks like you can do just that!

May 07, 2015
Sitecore 8, Sitecore, Digital Marketing

Google’s Mobile Imperative: Put Usability First

It’s been called the “Mobilegeddon” by the blogosphere: A Google search algorithm change that threatens to punish sites without mobile capability. Google has long set the bar for website usability, punishing confusing click bait and spam as it indexes and ranks the world’s websites and offering guides to Mobile Best Practices to put usability first, but this feels drastically different. First of all it’s very public and not something that is seeping up slowly over time from the SEO community. Many changes in the past were incremental and done quietly, announced after the fact in some cases -- the loss or gain of website traffic based on algorithm tweaking was likely not felt at all by marketers. This one seems bigger and the reason is that it affects most of your websites traffic.

April 21, 2015
Digital Marketing, Web Development, User Experience Design, Web Strategy

CXM Webinars

A Digital Marketing Double Feature: CXM Platforms and Personalization Strategy

I recently presented two webinars that I think go hand-in-hand for digital marketing executives - 1) CXM Platform Evaluation and Selection and 2) Web Content Personalization Strategy. View both video replays.

March 17, 2015
Digital Marketing, Web Strategy

Exploring Sitecore 8: Transitioning from DMS to Sitecore Experience Marketing

With the release of Sitecore 8, users and marketers are now trying to decide if they should upgrade. While Jim, Roundedcube's Development Manager, weighed in on the technical path of upgrading, there is another perspective to consider, the Sitecore managers, users, content editors, and marketers. Whatever their title is, they need to know what upgrading to Sitecore 8 would mean for their day-to-day work.

March 12, 2015
Digital Marketing, Sitecore 8, Sitecore, Web Strategy

Inaugural St. Louis Sitecore User Group a Success

We just wrapped up our first official meeting of the St. Louis Sitecore User Group and I couldn't be more pleased with the member turn-out, engaging conversations, and panelist insights! If you missed it, we'll try to catch you up. We hope you'll join us next time.

February 26, 2015
Digital Marketing, Sitecore, Company News, Sitecore 8, User Experience Design, Web Development, Web Strategy

Connecting and Integrating Sitecore 8

At Roundedcube, we’re interested in implementing the best Sitecore solution for our clients while also looking for ways to extend customer experience management (CXM) to other parts of their business. This includes building universal (social and web) user profiles, integrating with my customer’s CRM and allowing bottom-up content creation through innovative social intranets. The new Sitecore 8 release promises to make this effort easier-- If there’s one thing that is exciting to me about the new Sitecore 8 release it’s connectivity.

January 27, 2015
Sitecore, Digital Marketing, Web Strategy, Sitecore 8

digital strategy roadmap

A Golden Roadmap for 2015: Quarter One

As the Accounts Manager at Roundedcube, one of my tasks is to help develop client roadmaps. This broad strategic document and discovery process seeks to provide a clear direction to marketing and IT based on business objectives and realistic goals for website optimization that will be delivered in phases.

December 17, 2014
Web Strategy, Digital Marketing

should I use a feature carousel?

Should I Use a Carousel? A Brief Look Into Featured Content Display

Navigate to your favorite website's homepage. What do you see? A menu, some content, and most likely an image/feature carousel. Most websites have a carousel on their homepage that featured different promotions on their site. Companies want users to see as much relevant content as possible upon the initial visit to their site without taking up too much space. What most companies fail to realize is that the carousel is not a viable solution for this issue. 

November 21, 2014
User Experience Design, Web Strategy, Digital Marketing

Digital Marketing Strategies for the Healthcare Industry

The importance of digital marketing in the healthcare industry has skyrocketed; and in-house marketing teams are trying to adapt quickly from traditional media to digital media - to full Customer Experience Management (CXM). The spectrum of "digital maturity" is wide in healthcare with a tendency to lean toward the lower end of that spectrum based on what I've seen. We have been fortunate this year in that we've taken on many new clients in the healthcare vertical and are currently working through pragmatic roadmaps that will set a digital marketing vision and define clear, feasible steps that deliver results early and often.

October 08, 2014
Digital Marketing, Web Strategy, Sitecore

Measuring Customer Experience (CX), Part 1: Define Your Decision Points

What is a customer's experience? Is it the user flow determined by a designer and tested for usability? A click-path tracked by Google Analytics? The customer’s own answers volunteered in a survey? These are all parts of the whole picture, but taken on their own none of these answer that question.

April 25, 2014
Web Strategy, Digital Marketing

Sitecore DMS Quick Wins

Sitecore DMS Quick Win #5 – Multivariate Testing

In part 5 of this series, titled "5 Quick Wins with Sitecore DMS" we are going to build on our DMS implementation's first four quick wins. We have all of the assets in place to now test various content options, measure results, and be fully equipped to optimize the content for improved results.

March 13, 2014
Sitecore, Digital Marketing

Sitecore DMS Quick Wins

Sitecore DMS Quick Win #4 – Engagement Automation

In part 4 of this series, titled "5 Quick Wins with Sitecore DMS" we're going to talk about how you can scale your efforts way up without needing an army of marketers. The key is Engagement Automation – being able to establish predefined sets of conditions and actions that determine the engagement experience for each individual customer.

January 15, 2014
Sitecore, Digital Marketing

Sitecore DMS Quick Wins

Sitecore DMS Quick Win #3 - Measure Campaign ROI

In part 3 of this series, titled "5 Quick Wins with Sitecore DMS" I want to show you how quickly you can begin tracking the effectiveness of your marketing campaigns. For context, make sure you read Part 1 which introduced Analytics, Goals and Engagement Value. Those concepts are leveraged in Campaign Management.

December 20, 2013
Sitecore, Digital Marketing

10 B2B Digital Marketing Ideas for 2014

10 B2B Digital Marketing Ideas for 2014

'Tis the season for taking one last look at 2013 and the marketing goals you were working towards. If you haven't started concentrating on 2014, take the time to consider the digital marketing trends that hit it big this year. How can you use these big ideas for your small B2B? Here are 10 ideas to work into your plan as well as some additional resources to expand your knowledge on the latest topics.

December 17, 2013
Digital Marketing

Sitecore DMS Quick Wins

Sitecore DMS Quick Win #2 - Personalization

This is Part 2 in a series, titled "5 Quick Wins with Sitecore DMS". In my previous post, I introduced the challenges I've seen as organizations begin to discover and integrate these new digital marketing capabilities into their customer engagement strategies. Sitecore DMS Quick Win #1 was "Knowledge is Power: Engagement Analytics". If you've gotten that one under your belt, I'd suggest you are ready for Quick Win #2.

November 27, 2013
Sitecore, Digital Marketing

Sitecore DMS Quick Wins

5 Quick Wins with Sitecore DMS, Part 1

As web content management continues to morph into customer experience management, most organizations seem to be struggling with the new concepts, new roles and new digital marketing possibilities. As a result, it is rare to find an organization effectively and thoroughly leveraging Sitecore's Digital Marketing System.

November 19, 2013
Sitecore, Digital Marketing

Digital Marketing

How Breakfast Taught Me About Brand Advocates

It was a normal day and my desire to turn on the stove, pour milk or even work the microwave that morning was nonexistent. I left the house early, which brought me to a short line in the drive-through. I ordered, pulled up to the first window and held out my used all too often debit card. To which I received a little pleasant surprise.

October 17, 2013
Digital Marketing

Digital Marketing

What Marketers Can Learn from Media Companies

Last week, the digital marketing team at Roundedcube had the opportunity to attend a half-day workshop on social media and content strategies presented by SOCIAL:IRL and Social Media Club of St. Louis. The workshop, How A Social Business Strategy Can Enable Better Content, Smarter Marketing And Deeper Customer Relationships, consisted of two presentations lead by Michael Brito, a social media leader and author of the new book Your Brand: The Next Media Company.

October 14, 2013
Digital Marketing

Social Media

The Social Sign-in Imperative, Part 3: Investing in the Technology

If you've read the first two parts of this series you may now have a vision of how Social Login and the suite of functional tools it can provided can change your customer engagement.  Implementing Social Login may have well made it to your organization's priority list. If so, the next step is to compare platforms, as well as plan and budget for the implementation.

September 20, 2013
Digital Marketing, Web Strategy

Shiny Object Syndrome for your B2B

Shiny Object Syndrome, Part 3: 3 Ways to Avoid Social Marketing Bandwagons

Listening to the radio in the morning helps you get through traffic and expiration dates help you avoid eating moldy bread. There are a lot of modern conveniences to make our lives avoidable of problems. Now as B2B marketers you will learn three ways to avoid social marketing bandwagons and shiny new social tools.

September 12, 2013
Digital Marketing

Social Media

The Social Sign-in Imperative, Part 2: Why is Social Sign-in relevant?

Simply put, Social Login is increasingly relevant and will remain so because it actually makes sense. Imagine yourself as a user, and then ask yourself: why would I duplicate the effort and the time to register and create a username and password that I might use sparingly or once and never again? Furthermore, after committing to a registration, why would I want multiple copies of my basic information floating around? It makes much more sense for users to have a single profile or a discrete number of profiles for different uses and then manage them in a centralized way.

September 10, 2013
Digital Marketing, Web Strategy

Social Media

The Social Sign-in Imperative, Part 1: A revolution that has already happened

Whatever you want to call it, Social Login or Social Sign-in, it is a technological revolution that has already happened and its disruption is just now making waves. This three part blog series asserts that sooner rather than later, both B2C and B2B companies should implement Social Login in some way to address their user's needs and that they should make a continued investment in the development of this technology a priority in their digital strategy.

August 27, 2013
Digital Marketing, Web Strategy

Shiny Object Syndrome for your B2B

Shiny Object Syndrome, Part 2: 3 Social Marketing Trends Your B2B Company Can Try

Movie premieres, car shows and product announcements broadcast live are all ways consumers celebrate shiny new things. In B2B it is harder to command the attention to the bright new beginnings. For marketers, the shiny new things are more and more social tools and since we went over which ones your B2B should stay away from, I also want to introduce three you might want to work into your digital strategies.

August 15, 2013
Digital Marketing

Shiny Object Syndrome for your B2B

Shiny Object Syndrome, Part 1: 3 Social Marketing Trends Your B2B Company Can Skip

If your friends jumped off a bridge would you do it too? Recently, some B2B companies are answering that question with yes. B2B organizations are trying social marketing and tools just because some companies had success with it. Social marketing is still a relatively new and shiny tool but that does not mean it will help you reach your market. Here are three trends that a lot of consumer and B2B businesses have started implementing and why you might not want to follow their lead.

July 24, 2013
Digital Marketing

Sitecore Blog

Why You Should Include DMS in Your Web Strategy from the Start

When the original Online Marketing Suite (OMS) first came out, it was an evolutionary release that took Sitecore CMS to a new level of content-centric visibility. First and foremost, it allowed users to see analytics data on content items that a typical Web analytics like Google or Omniture cannot readily provide. As a standard, we use both types to give the marketer a full view of how the site is performing.

May 16, 2013
Sitecore, Digital Marketing

Sitecore Blog

Sitecore Tidbits: Rules, Traffic Types, Item Buckets Search, and Refresh WFFM Action

Today I am introducing a new blog series called Sitecore Tidbits. Every post will be a collection of various topics from simple UI enhancements to complex architectures. There won't be a specific topic per post but mostly a channel for me to share specific experiences with Sitecore development. Once in a while, you'll see other Roundedcube "Cubers" contribute or even have their own post under this umbrella. So, I hope you enjoy it and let us know if there are any specific tidbits you want us to discuss. Also, since I won’t get too deep in any of these, just post a question in the comment section and I'll reply as soon as I can.

February 21, 2013
Sitecore, Web Development, Digital Marketing

Digital Marketing

Two Roles Your Organization Needs in 2013 Part 2: The Customer Engagement Marketer

In 1993, Don Peppers and Dr. Martha Rogers wrote a book that charted a bold course for the future of marketers and dubbed the emerging trend "one-to-one marketing". In short, the theory postulated that the winners of the digital age would be companies and brands that engaged their customers on a personal basis creating systems to profile their customers' needs and wants and then developing strategies and tactics to deliver personalized messages and offers to those customers. Where has this insistence for personalization gone? Why aren't all websites tailoring the browsing experience to their customer? The answer is fairly straightforward-- It takes a lot of effort and a new type of specialist: the Customer Engagement Marketer.

February 19, 2013
Sitecore, Digital Marketing, Web Strategy

Digital Marketing

Two Roles Your Organization Needs in 2013 Part 1: The Content Czar

In this first of a two blog series, Account Manager Jason Sindel delves into the evolving world of content management, customer engagement marketing and workflow to help organizations better plan and budget to support their enterprise marketing goals.

January 14, 2013
Digital Marketing, Web Strategy

Social Media

Should Your Brand Instagram?

I have been using Instagram since early 2011 to enhance and for lack of a better term, make my pictures look “cooler”. It wasn’t until about 3 months ago that I really began embracing the social media aspect of the app. I guess I am a late adopter - I admit I did not give the social side a chance until I noticed my friends and brands I follow on Twitter were utilizing the app more and more.

August 27, 2012
Digital Marketing

Social Media

Sometimes You Have to Unfollow on Twitter

When I first joined Twitter in August of 2008, I was enamored with the social media channel. Chatting with actual friends and internet friends about sports, life and news was fun, however, I was really interested in how brands would use Twitter.

May 23, 2012
Digital Marketing

Digital Marketing

Applying Advanced Sitecore DMS Capabilities: Engagement Automation

Wouldn't it be great if your e-commerce website had the intelligence baked into it so that you could engage with prospective customers at the right time, in the right channel, with the right message... for each unique visitor? That digital marketer's utopia is actually within reach. If you are familiar with Sitecore's Digital Marketing System (DMS), you may already be aware of some of the advantages it affords marketers. Individually, they are unique and valuable. Collectively, they offer powerful competitive advantage. But in most cases, as the DMS is still in the "early adoptor" stage, most marketers or even Sitecore implementors don't fully understand nor leverage one particularly powerful feature that pulls all of DMS' capabilties together - that is Engagement Automation.

May 14, 2012
Sitecore, Digital Marketing, Web Strategy

Responsive Design

A Practical (Roundedcube) Use Case Review of Siri

"Play, Arcade Fire" - me

"Playing, Arcade Fire." - Siri

That brief interaction between me and the latest development from Apple ushered in my first experience with what is quickly becoming accepted as the next great technological leap for smartphone technology.

December 23, 2011
Digital Marketing

Social Media

How a local non-profit organization caught my attention with a Tweet

The brilliance of Twitter is that you have a unique opportunity to catch the attention of your followers with instant information. The downfall, of course, is we live in an era of information overload and more often than not, it can be difficult to keep up with all of the information in your Twitter feed.

November 30, 2011
Digital Marketing

Digital Marketing

Web Marketing. This Time It’s Personal

Remember back in the day when people would tout their website as “it’s like a salesperson that works 24 hours a day, 7 days a week!”? Well, if this salesperson of yours gave the same tired pitch over and over to every single prospect and even existing customers who he’s already sold to (and also doesn’t recognize those loyal customers), I think you’d fire him faster than he can say “417”.

October 27, 2011
Digital Marketing

Social Media

A No Win Social Media Game

Informational. Responsive. Human. These are the characteristics I look for in a branded social media account.

October 25, 2011
Digital Marketing

Digital Marketing

Web Marketing Management for Consumer Package Goods

We live in exciting times if you’re job is in marketing, especially if you are in web marketing. And even more so if you are in the Consumer Packaged Goods (CPG) industry. As I look over our client list and think about opportunities they may have in front of them to produce more effective marketing and build stronger customer relationships, I started to look specifically at the consumer packaged goods segment. It’s a complex world, but one that’s filled with a lot of great opportunities that can haven’t been leveraged yet. I thought I’d take a moment to run through the situation facing CPG companies and discuss the opportunities and solutions that can make a big impact.

July 21, 2011
Digital Marketing

Digital Marketing

Analytics: It's More Than Just Numbers

How many visitors does your site get daily/weekly/monthly? I imagine this question being asked in the voice of a third grade bully on the playground.

June 23, 2011
Digital Marketing

Responsive Design

My Life Has Completely Changed Now That I Own a Smartphone

I hang my head in shame as I am about to let you in on a secret, "I, Alisa Thwing, only joined the wonderful world of smartphones a little over a month and a half ago." Now that that is out in the open, let's focus on how my life has changed in the last 6 weeks, rather than why in the world did I not have a smartphone before then?

May 27, 2011
Digital Marketing

Digital Marketing

Do Tag Clouds Have a Place in This World?

Our team recently had a healthy debate over tag clouds. It came down to this. Although they are quickly dying out, do they serve a useful purpose, at least one that makes up for their obnoxious presence? Or should they go silently into the night never to return?

March 21, 2011
Digital Marketing

Digital Marketing

Key Nuggets from Online Marketing Summit 2011

I had the pleasure of attending the Online Marketing Summit in San Diego a couple of weeks ago. Traveling to San Diego in February and leaving behind the below freezing temperatures in St. Louis was something I was more than looking forward to, as was staying on top of the latest marketing information and trends.

February 24, 2011
Digital Marketing

Digital Marketing

Ins and Outs of Sitecore OMS

Since we have been really digging into Sitecore OMS we've gotten more and more excited about the features and benefits. However, we hit a few roadblocks along the way - a few in's and out's involved in configuring OMS and getting it to meet our expectations. I thought now that we've gotten over the hump with several of them, this would be a good time to share what we ran into and how to get around it.

February 01, 2011
Sitecore, Digital Marketing

Digital Marketing

How to Lose Trust on Your Website

Do you ever find yourself getting frustrated on a website because you are unable to find the information you are seeking? I find myself in this situation more often than I care to admit. And to be honest with you, it’s downright odd to me that I still encounter these pet peeves on corporate websites.

January 26, 2011
Digital Marketing, Web Strategy

Social Media

2011 Social Media Resolutions

As 2010 comes to a close it’s only natural to reflect upon the past year and plan for the next 12 months. Many people will make resolutions to watch their diet, exercise more, pick up a new hobby and the like. What about resolutions for your professional life?

December 21, 2010
Digital Marketing

Digital Marketing

Is Your Blog the Most Important Part of Your Website?

We all know just how critical web presence is for a company and their brand. But which section or page of a website in the most important?

November 15, 2010
Digital Marketing

Social Media

Geo-location Provides Badges and Tests User Privacy

A Conversation Between Two Social Media Nerds

Shane and I have been randomly discussing geo-location during meetings and while eating our lunch for months now. We gently argue back and forth about how fun it is, how silly it is and how safe it is. Shane is adamant about becoming the mayor of a local Mexican food joint. I on the other hand know that no one is interested in where I eat lunch or get my coffee.

August 25, 2010
Digital Marketing

Social Media

US Airways Held a Trivia Contest on Twitter

US Airways ran a trivia contest on Twitter yesterday to celebrate their #1 ranking in May for on-time performance, baggage handling and customer satisfaction. Personally, I was excited to participate because they were giving away three $300 US Airways gift cards and well, I like to travel.

July 20, 2010
Digital Marketing

Social Media

The World Cup's Affect on Social Media

Breaking news has always been a part of social media. The Egyptian arrest of American James Karl Buck in April of 2008 was the story that introduced me to Twitter. I learned of George Steinbrenner's passing this very morning from a friend's status update on Facebook.

July 13, 2010
Digital Marketing

Sitecore Blog

Are You Digitally Intimate with Your Customers?

When Sitecore CEO, Michael Seiffert made his way up to the podium at the beginning of Dreamcore 2010 he set the tone of the entire engagement by focusing conferences-goers attention on the concept of "digital intimacy." The term had a great ring to it and I began wondering if this was a Sitecore original or something they had picked up elsewhere.  

May 03, 2010
Sitecore, Digital Marketing

Social Media

Now Serving Cuber #16 ... Cuber #16 ...

As the new Marketing Communications Specialist at Roundedcube, one of my roles is to launch the company full fledged into the land of Social Media. Engage in online conversations that are happening in our industry. Translation: learn the unique attributes of our company and our industry and get right to work!

April 16, 2010
Digital Marketing

Digital Marketing

Can't Make it to Mix'09

I really like Mix because it combines both design and technology. That's essentially our business. I remember the days when companies tried to figure out who should manage their Web site. Actually some companies still struggles with this. It's amazing the way companies classified the Corporate (customer-facing) site as a Marketing department responsibility while the Intranet is by the IT department. Aren't both essentially a Web site?

February 10, 2009
Digital Marketing, Web Strategy

Digital Marketing

Finally: SEO Best Practices

Ever since search engines were invented webmasters have been clamoring to get their sites listed as one of the first entries in search results and using techniques of variable credibility to make it happen. Remember hundreds of “keywords” placed between comment tags? Or in invisible text or ridiculous repetition of certain words in the content?

September 26, 2008
Company News, Digital Marketing

The Rule Set Editor

Sitecore Rule Set Editor - Full List of Conditions

A personalization rule in the Sitecore Rule Set Editor is the mechanism to implement rules-based personalization in Sitecore. There are three main pieces to implement rules-based personalization, Conditions, Actions, and Rules.

To get a better idea of the possibilities for ‘out-of-the-box’ rules-based personalization, we’ve provided this full list of conditions in The Rule Set Editor.


Sitecore, Digital Marketing

STRATEGIC PARTNERS