One family of brands. One cohesive experience.
Azuria Water Solutions owns a family of pipeline-rehabilitation brands: Insituform, Corrpro, Underground Solutions, MTC, EN-TECH and Environmental Techniques. We brought them onto one Sitecore platform with CRM integration, so each brand keeps its identity and customers get one site to navigate.
- PLATFORM
- Sitecore CMS, integrated with CRM
- SCOPE
- Over 10 brands, plus services, products, markets and company pages
- SCREENS
- Desktop, tablet and phone
CHAPTER 01 OF 03
Six brands, one family
Each brand had its own site, its own name and its own customers. The job was to bring them under one roof without erasing any of them.
THE BRANDS
- 01Insituform
- 02Corrpro
- 03Underground Solutions
- 04MTC
- 05EN-TECH
- 06Environmental Techniques
05 · BRAND ARCHITECTURE
A home for every brand
Insituform, Corrpro, Underground Solutions, MTC, EN-TECH and Environmental Techniques share one set of lockups, cards and navigation. Each brand keeps its own name and story, and the family reads as one company.
- BRAND HUB
- SHARED CARDS
- ONE NAVIGATION
10 · CONTENT CONSOLIDATION
Many brands, one structure
The hardest part of the project was restructuring content from a portfolio of brands so products, services and markets look cohesive without erasing what makes each brand distinct. Scattered brand and partner sites became one navigation, with Brands, Services, Products and Markets, shared Sitecore templates, and CRM-routed forms. Partner sites are linked from the navigation rather than duplicated.
- CONTENT AUDIT
- TAXONOMY
- PARTNER SITES
CHAPTER 02 OF 03
The blueprint
Understanding came first. Then every key template was wireframed and annotated, each decision tied to a Sitecore rendering, before anything was designed.
09 · UX PROCESS
From discovery to delivery
A long engagement built on studying how Azuria and its brands actually work. Understanding came first: stakeholder interviews, an audit of every brand site, client meetings and process analysis. Then came consolidation and information architecture, the hardest part, followed by wireframes, design comps, prototypes and the Sitecore and CRM build.
- DISCOVERY
- AUDIT
- SITECORE + CRM
01 / 03 · HOMEPAGEWIREFRAME · DESKTOP
Homepage, annotated
Eight decisions for the desktop homepage, each tied to a Sitecore rendering: a centered logo with a full-screen menu; a single-message video hero; a fixed 50+ years proof point; editor-controlled priority cards; a logo ticker with every brand as an equal; a news slider from one shared library; a careers band shared across brands; and repeatable brand spotlights.
- WIREFRAME
- VIDEO HERO
- FEATURE CARDS
FIG. 11 — HOMEPAGE, ANNOTATED 02 / 03 · PRODUCTWIREFRAME · PRODUCT
The product detail template
Four rules for the template. The hero and consultation call to action stay above the fold at every breakpoint. Four benefit icons collapse from a row into a 2 × 2 grid on mobile. The expert band moves its photo above the copy on small screens. The CRM spec form stacks into one column and routes each submission to the right brand team.
- WIREFRAME
- CRM FORMS
- MOBILE LAYOUT
FIG. 12 — THE PRODUCT DETAIL TEMPLATE 03 / 03 · MOBILE FLOWWIREFRAME · MOBILE
Brand navigation, from home to brand page
Four steps. A brand-neutral home leads with the parent company. An expandable menu lists the brands and keeps the visitor oriented on a small screen. A brand hub gives every brand the same card. A shared brand page reuses the same components with its own logo and story.
- USER FLOW
- MOBILE MENU
- BRAND HUB
FIG. 13 — BRAND NAVIGATION, FROM HOME TO BRAND PAGE
14 · INFORMATION ARCHITECTURE
Sitemap: Sitecore pages and linked partner sites
The animated sitemap separates the pages built in Sitecore from the partner sites linked through the same navigation, so the structure of the whole family is visible in one diagram.
- SITEMAP
- INFORMATION ARCHITECTURE
CHAPTER 03 OF 03
One set of parts, every brand page
Heroes, cards, icon rows and call-to-action bands, built once in Sitecore and reused from the homepage to a 375px phone.
01 · RESPONSIVE VIEWS
A homepage that leads with the water story
The homepage opens on a “We know water” hero with a 50+ years badge, then leads with two priority cards, cooperative purchasing and a news item, and a row of brand logos. The same hero reflows from a laptop to a phone, and the navigation collapses to one menu button.
- SITECORE CMS
- RESPONSIVE
- HERO
04 · PRODUCT DETAIL
One product template, from desktop to a 375px phone
Cured-in-Place Pipe is the flagship product. A single template carries its hero, benefit icons, expert call to action and spec form, and the layout holds from a 1440px desktop down to a phone without losing its hierarchy.
- PRODUCT TEMPLATE
- RESPONSIVE
- CIPP
06 · DESKTOP TEMPLATES
Services, markets, products and company from modular parts
Heroes, card grids, icon rows, timelines and call-to-action bands are Sitecore components. The same parts are reused across the services, markets, products, about-us and news pages, so a new page is assembled from parts that already exist.
- SITECORE COMPONENTS
- CARD GRIDS
- REUSE
Deep water, bright signals
Azuria Navy anchors every brand in the family. Water Blue carries the rounded rings of the identity, and Pipeline Orange is kept for action, so calls to action look the same on every brand page. Navy with white text reads at 11.2:1, well past the AAA threshold.
- BRAND COLORS
- CONTRAST CHECKED
- ACTION COLOR
One geometric typeface for every brand
Geologica, a variable sans from weight 100 to 900, carries the whole family. Display headlines run at 120px on video heroes, body copy at 16px with a 1.6 line height, and the button label is set in bold caps so it reads as an action.
- VARIABLE SANS
- TYPE SCALE
- DISPLAY TO BODY
THE OUTCOME
Every brand kept its name. Customers got one site.
Azuria’s family of pipeline-rehabilitation brands now lives on one Sitecore platform with CRM integration. Products, services and markets share one structure, each brand keeps its own identity, and calls to action read the same on every brand page.
- BRANDS ON ONE PLATFORM
- 10+
- YEARS IN WATER
- 50+
- SITECORE PLATFORM, WITH CRM
- 1
- 01
Identity kept
Each brand keeps its own name and content inside one shared set of lockups, cards and navigation.
- 02
Decided on paper first
Discovery, a brand-site audit and annotated wireframes settled the structure before visual design began.
- 03
Built from parts
Modular Sitecore components carry services, markets, products and company pages on every screen size.
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NEXT STEP
Running a family of brands?
We have built multi-brand Sitecore platforms before. If your brands still run separate sites, we can start with a content audit of how they overlap.