The Client

Netsurion protects global brands from data breach by providing enterprise-strength managed network security, Wi-Fi and PCI compliance monitored 24/7/365 for merchants of any size and market. Having recently undergone a rebranding, and positioning the company for substantial growth, Netsurion needed to quickly establish a robust digital marketing technology stack to support aggressive goals.

According to Vice President of Marketing at Netsurion, Aaron Branson “We chose Kentico as our CXM [customer experience management platform] along with Dynamics CRM and DiscoverOrg for sales intelligence to produce a powerful digital marketing stack with very few, but well integrated moving parts,” Branson continued, “We chose Roundedcube because we needed a partner who could clearly envision how this platform should be architected, ensure it is scalable, and also have the agility to meet our aggressive timeline.”

The Goals

The marketing team at Netsurion wanted to have the new platform up-and-running in three months and be positioned to phase in advanced digital marketing capabilities without additional custom development.

The Challenges

The marketing team at Netsurion had aggressive goals: 1) Enhance the recently re-branded UI while activating a rich feature set including email marketing, personalization, automation, and CRM integration. 2) Launch the website on the new platform within 3 months. 3) Work within a constrained website budget to demonstrate the capabilities to management before further investment.

The Solution

Roundedcube worked with Netsurion to architect the website so that they could leverage all of Kentico EMS’ offerings including email marketing, personalization, automation, contact management, web forms, and multi-site management. Roundedcube developed a variety of custom actions for forms so Netsurion could implement campaign tracking, demonstrate ROI and establish key performance indicators for their marketing and sales team. Leads via the website are created automatically in MS Dynamics and Kentico’s lead scoring allows Netsurion to see how specific actions on the site (watching a video, downloading a PDF, etc.) influenced lead quality.

The Results

With automated lead scoring in place, Netsurion is able to quickly process, qualify and assign leads which results in faster customer needs responses. In addition, marketing campaign planning benefits through analytics so future budgets can now be based on a bona fide return on investment (ROI). Netsurion’s Partner Portal supports one of the fastest growing channels in their business. Finally, as data security concerns continues to trend upward in the news and social media, Netsurion’s own deeply integrated social media marketing has become a driving force for sales leading to brand recognition and awards such as the Cybersecurity Excellence award for 2016, an independent organization based on the recommendations and endorsement of over 300,000 cyber security experts on LinkedIn. With Kentico CXM and Dynamics CRM serving as the base of our digital marketing stack, Netsurion is accelerating growth and receiving industry-expert recognition as a result.