The Client

Since opening its doors in 1998, Tomatina has provided guests with a relaxing environment for a family friendly dining experience. With a passion for pizza, pasta and piadine (an Italian flatbread), this Italian treasure has warmed its way into the hearts of families within the San Francisco and surrounding communities. Currently operating seven locations, their focus is primarily on food and wine for dine-in guests, although they offer carry-out and catering options as well.

The Challenges

Like many businesses in a competitive industry; improving their Search Engine Optimization was a priority. With Sitecore the Tomatina business leaders felt they had the best chance at managing their online SEO efforts, and would provide detailed statistics so they could more accurately determine individual campaign successes, which would later in turn help them fine tune the user experience and measure.

Tomatina was focused on improving their internal content authoring experience, which would allow for their integrated marketing efforts to be housed through a central content management system.

With their mobile traffic user base increasing, it became a priority to present Tomatina’s customers with a website that was completely mobile friendly, giving everyone instant access to locating a restaurant, ordering dinner to go, or placing a special catering order.

The Solution

Using Sitecore 8, Roundedcube developed a website that accommodated a fully responsive design. This allowed for a user-friendly mobile environment. The site is now interfaced with Tomatina’s online ordering system for real time location based menu pricing. Utilizing Web Forms for Marketers, they now have a central and standardized method for creating or updating forms and can better direct the incoming requests to the right teams, which helps expedite their customer service reaction time, increasing overall customer satisfaction.

The Results

Tomatina is now an Italian treasure on all devices. With an optimized mobile experience allowing for convenient online ordering, the site appeals to an audience on-the-go, while streamlining internal operations within the company. Tomatina’s stakeholders focus heavily on real world metrics when it comes to making business decisions. The additional benefit of Sitecore’s improved metrics is the transparency of data, which the business can use to decide what works and what doesn’t with regards to their locations, menu, and website.